Now, to the meat and potatoes – You might not produce a program like hotmail or ICQ but your membership site or online community may go viral, bringing in tons of new members, subscribers and revenue.

The grapevine, rumors, the whispers in your ear are what buzz is all about. Those little flecks of information that individuals share over a cup of java.

If you are out to find potential members, expand your community web site as well as exposure...