Tip #31 – Submit press releases to PR sites – If your site is new, you can write a press release about its launching and submit it to various PR sites. The thing about PR sites is that they will distribute your press release to various online news outlets. So, this is a really good way to get free inbound links to your site/lead-generation page. In addition, this can also help your site/page rank in the search engine results pages. Examples of PR sites are PRWeb and PRLeap.

Tip #32 – Create your Squidoo Lenses and HubPages – these two Web 2.0 sites are pretty hot these days. They allow you to create mini-sites or one-page sites on their “real estate” where you can link back to your site(s) or your lead-generation page.

Tip #33 – Harness the power of free online classifieds. The thing about people responding to classified ads are not just “leads” per se, rather they’re people who actually need what you have to offer. So, promote your site on online classifieds services such as Craiglist and OLX, and make sure to include the link to your lead-generation page in your ad.

Tip #34 – Join traffic exchange sites. A Traffic Exchange (also known as Hit Exchange) lets you receive exposure for your own web site, banner ads, and even text links by viewing the sites and ads of other people. However, since you’re after real people visiting your site, you may want to stay away from Auto Surf Traffic Exchanges. Additionally, paid exchanges generally produce better results than the free exchanges.

Tip #35 – Bookmark your site/page on social bookmarking sites. Digg, Delicious, Reddit, and StumbleUpon. These are just a few of the sites that you can use to bookmark your page/site.

Tip #36 – Post your free ebook/report/software on torrent sites. If you don’t know what Torrent sites are, these are sites that let people search for files (or torrents) that they can download/obtain from other people. Think of it as another distribution channel for your free offerings.

Tip #37 – Make use of Q&A sites – Yahoo Answers, AskVille, AnswerBag… look for unanswered questions that falls under your niche/category and answer them the best way you can (i.e., helpful information). Include your link in your answer not as a signature but rather as part of your answer. If you can’t find any unanswered questions relating to your niche, create one of your own. You can answer your own question but make sure you do it on a different computer and with a different identity so as not to raise any suspicion.

Tip #38 – Submit your site to Web directories –Yahoo! Directory, DMOZ there’s a bunch of them out there. In fact, there are hundreds if not thousands of them. Just look for them online. You don’t have to submit to all the directories that you can find. Just submit your site to the ones that are related to your subject matter/business (niche).

Tip #39 – Submit slide presentations and PDFs to content authority sites. Some examples of these sites are Scribd, Slideshare, and Docstoc.

Maintaining Your List

Tip #40 – Keep an eye out for unsuccessful sends. Mark/delete the email addresses that don’t seem to work (failed sends due to a full inbox, invalid email address, abandoned/deleted email addresses). This is important if you want to keep an accurate statistics and records as to how many are actually receiving your mail.

Tip #41 – Do not include pornographic, controversial, and other offensive content in your newsletters. This should keep you out of trouble. For your own good, stick to the nature of your site and business.

Tip #42 – Make your promotional materials interesting and fun. Give enough reason for people to want to stay on your mailing list. Be creative. Be original. And be relevant.

Tip #43 – Find out what people in your niche are interested in. This will keep you one step ahead of your readers and probably even your competitors. Be your subscribers’ bearer of new tidings. Make your subscribers eager to receive what you are sending them.

Tip #44 – Segment your list and send them the most targeted and relevant emails possible. You can segregate them into groups like regulars/frequent buyers, people who haven’t bought from you in a while, people who have never bought from you, etc. You can also segregate them based on their location, gender, etc.

Tip #45 – Don’t let your subscribers forget you. With the amount of emails that people are receiving these days, not to mention the spam messages that manage to get past the filters, it’s very easy for your subscribers to forget all about you. So, try your best to keep that from happening. The best way to do this is to reward them from time to time—reports, ebooks, etc. And make sure that the materials/rewards that you send them are full of great quality content.

Tip #46 – Don’t waste your subscribers’ time. Make your subscribers feel that you are adding value to their lives. Don’t just tell them that, make them to really feel that. Again, the key here is great, valuable content.

Tip #47 – Whenever applicable, educate your customers/subscribers about the products they purchased from you. Proactively share your expertise and knowledge through post-purchase email communication. Alert them each time you release an update. Provide them with supplementary materials. This should enable you to secure your customers' confidence.

Tip #48 – Gauge your subscribers’ satisfaction. Keep track of your list’s opt-out rate. Find out what people are saying about you or your products online and off. Respond immediately to all the (positive and negative) feedback you receive. And improve on the things that need improvement.

Going Offline

Tip #49 – Distribute flyers. Old as this method may be, they can still be quite effective in getting people to your site.

Tip #50 – Use QR Code and 2d Barcode. Print them on your business cards, flyers, posters, car sticker or any printed matter you can put them on. QR codes allow mobile Web users to go to your site/lead-generation page simply by taking a picture of the QR code using their camera phone. (Image courtesy of Boise State University.)

Tip #51 – Become a sponsor. Sponsor a band performance, a public event, or anything that will put your brand in front of people.

Tip #52 – Radio advertisements. This might take a little more work to put together but, if done right, this can get you large amounts of high quality traffic.

Tip #53 – Newspaper/magazine advertisements. Placing an ad in a quality magazine/newspaper in your city or region is a sure fire way to get targeted traffic to your product or service.

Don’ts

Tip #54 – Never spam your subscribers. Nobody likes to be spammed and nobody likes spammers, not even the spammers themselves. Just bear that in mind.

Tip #55 – Avoid pop-ups as much as possible. You’re probably aware of the fact that many people are annoyed by them. You’re also probably aware that there are pop-up blockers. So, pop-ups are generally not so good an idea. (Screenshot courtesy of DailyBlogTips.)

Tip #56 – Do not flood your subscribers with too much information. Remember, too much of anything (even the good stuff) is never good.

Tip #57 – Never buy email lists from other people. The only thing you’re really buying when you buy an email list is a massive headache.